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The ubiquity of mass media and the emergence of new media technologies have had a significant influence on culture (defined here in the broadest sense of the word), as well as our intimate daily experiences.Understandably, the relationship between gender and the media has become an increasingly salient subject within the last few decades.As media scholar Douglas Kellner asserts, media culture provides the “materials out of which we forge our very identities, our sense of selfhood, our notion of what it means to be male and female, our sense of class, of ethnicity and race, of nationality, of sexuality, and of ‘us’ and ‘them.’” Clearly, the relationship between gender and media is a significant subject within academia and in the everyday lives of women and men.While this work examines mass media as a social institution and diverse media texts produced from within cultural industries, its focus is on .Given the ubiquity of cameras and video technology in cell phones and the interactivity made available via the Internet, there is a new generation of media users who are simultaneously media creators.People post updates of images on their Facebook walls and upload home videos onto You Tube.The media strongly influences our everyday notions of gender roles and our concepts of gender identity.The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society.

The advent of the Internet has ushered in a new relationship between media and user.Often, when we think of the media, we consider the importance of the meanings of popular messages and images that are consumed by a mass audience.In this context, and at its most benign, mass media may be viewed as an outlet to provide us with information, or as a source of entertainment, pleasure, and escape.As discussed in the articles on social networking sites, dating sites, and online video games, these platforms provide space for interaction, creativity, and what scholars have termed a “bleed” between real-world activities and those that occur within mediated environments.At this historical moment, more people not only use some kind of media everyday (from reading a magazine to searching for a word on Google) but also media in the form of texts, images, and videos.

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